An iconic and tired brand in Chicago since the
Sex and the City movie, but one that still pitches itself without a single ad. Overpitches, maybe, now that every woman (whatever her age or occupation) seems to have at least one LV bag. Suddenly a man holds it, and it is new again. Sophisticated instead of couture. Billboards can't do this (well, not without
Gorbachev, at least).
